The Hong Kong Tourism Board has put its Only in Hong Kong campaign on London black taxis. An announcement reported by Travel Daily Media says 50 cabs, decorated with colourful neon graphics, will travel across the capital. That announcement places the taxis in a push across 22 markets, with digital, social, broadcast and outdoor advertising.
Anette Wendel-Menke, the board's director for Europe, said the campaign needed to be seen in Britain.
"Only in Hong Kong is a global campaign, and we were determined to give it real presence here in the UK."
What the cabs are carrying
The board's Only in Hong Kong page describes a city of contrast. The wordmark merges a traditional Chinese signature chop with the city's neon signs, and the colours are taken from the streets. The cabs are there to put that look in front of people on ordinary London journeys, and to strengthen Hong Kong as a place to visit.