Taxis on New Canal in Salisbury. Photograph by Neil Owen, CC BY-SA 2.0.

Wiltshire report: Uber growth drives switch to private hire

Hackney meter caps block dynamic pricing in-district; PHVs now slightly outnumber taxis.

Wiltshire Council says more drivers are moving from hackney to private hire as Uber activity grows in the county.

DM News / council licensing update mirrors trade reporting coverage: inside the licensing district hackneys must use the approved meter and cannot lawfully exceed it, while private hire pre-booked work is freer to use app dynamic pricing. August 2026 figures showed 407 PHVs against 402 hackneys. Guidance has been issued on joining Uber; exact transfer counts linked to the platform were not published.

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