Italian hosiery brand Calzedonia turned a New York yellow cab into a moving Fashion Week advert with three-dimensional legs rising from the roof.
Famous Campaigns reports the stunt as part of a street-level campaign alongside a large Williamsburg billboard (via Blindspot) and The Stoop, a SoHo pop-up styled like brownstone steps where editors, models and stylists can refresh looks and try legwear between shows. The brand is using the city itself as media rather than competing only on the runway, echoing earlier taxi takeover tactics in the city.